HTC Launches “You” Campaign

A few years ago no one knew who or what HTC was.  Now they’re one of the biggest smartphone manufactures in the world and certainly the biggest and longest supporter of Android around.  HTC smartphones can reach the average consumer with their countless form factors on different platforms, yet they still manage to spur innovation with both their designs and software and offer high-end build quality in their devices. We’re happy that HTC has been a staunch supporter of Android and hopeful to see more devices come from their way.

We’re even happier now that HTC has decided to step into the spotlight after so many years behind the scenes. The ‘You’ ad campaign is what we believe to be their first foray into mainstream consumer marketing and it works wonderfully well. Just take a look at the commercials. To quote, “You don’t need to get a phone. You need a phone that gets you”.

Too bad Sprint isn’t jumping out with Android commercials of their own. This would have a been an awesome marketing ploy, “A phone that gets you, from a company that gets you.”

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